Thai Corp International Vietnam enters into collaboration with VFOODS

Date Submitted: 09/01/2023 - 11:32 AM

Thai Corp International Vietnam organised a ceremony to officially sign a cooperation agreement with Variety Foods International (VFOODS), on December 20.

Accordingly, Thai Corp International Vietnam has distributed VFOODS Mix biscuits in Vietnam over the past few years. Mix has seen significant growth thanks to great support from both companies.

This cooperation agreement marks the third anniversary of Mix products' distribution in Vietnam. The partners plan to develop a strong relationship and long-term cooperation in Vietnam following this agreement.

Thai Corp International Vietnam is one of the top FMCG distributors under the BJC Group in Thailand. With a distribution network covering 64 provinces, more than 1,000 agents serving, and over 50,000 retail outlets all over Vietnam, Thai Corp International has more than 300 sales representatives in both provinces and cities. The company is also an importer and distributor of well-known consumer products like Mix biscuits, Three Lady Cook canned fish, and Ichiban tofu and soy milk.

VFOODS is the leading biscuit and snack manufacturer in Thailand. Its products are available in more than 30 countries worldwide. They are known for their taste and quality, carefully chosen ingredients, and cutting-edge baking processes.

In 2020, Thai Corp achieved exclusive distribution rights to the Mix brand. In 2021, the company imported 126 containers of Mix products, making it the largest distributor in the Vietnamese market.

The company has increased the distribution of the Mix brand to over 3,500 supermarkets and 7,000 traditional points of sale. The distributor also received the "Best Cooperation Partner in 2022" medal from VFOODS for the most significant cooperation and contribution.

expenditure of savoury snacks were lower in Vietnam than at both the global and regional levels.

To capitalise on the potential, Thai Corp International Vietnam will continue to expand to retain the number-one position of the Mix brand in Vietnam.